KUEH
Stiching the to the modern !
Introduction
Developing a Nyonya Kueh Branding in a Refreshing way and stitching traditional to modernise
Target Audience
People who likes to go cafe hoping
.
Aim
create the interest and awareness of young generations
This is all where
we starts
Throughout our research journey, a prevalent trend emerged: modern indifference to traditional foods, leaving Peranakan cuisine overlooked and underappreciated.
The KUEH team believe that our branding expression marries the artful core of our brand will increase the aware- ness of people to appreciate the beautiful tradisional peranakan culture and enjoy the joyful taste of the nyonya Kueh.
KUEH, our brand’s name, echoes in the Peranakan tongue, while our logo dances with motifs beloved by the vibrant Peranakan culture.
Texture and Patterns Design
